I was recently discussing lunch with a friend and colleague. This guy happened to have worked for a few years at one of the world's top strategy consulting firms (hint: look at the title of the post). I had actually finished my lunch in a few minutes and he was surprised. He asked me what I had for lunch.
"Vegetables with chapatis", I answered.
"Wow!", he exclaimed.
For a moment, I wondered, what was so "wow" about a chapati? It was almost like I said something like "Roasted pepper and asparagus marinated in Raspberry vinaigrette"! Never before has the humble chapati been the subject of such a "wow".
There was more to come, however.
He went on to ask me if I had chapatis for lunch everyday.
"No", I said. "Sometimes I have rice."
"Awesome!", he responded!!