I think the trouble with the regular crust which people give up in favour of the thin version is that it is not done properly. I remember the early days of pizza chains in India. The pizzas would have such horrible crusts that my jaws would ache with all the chewing. Some chains haven’t changed. That is probably why people started opting for the thin crust is my guess.
A good crust is not that easy to make. Especially for the pizza chains which have bastardised the art of making pizzas to perfection. It needs love and attention to detail. Well, I have not mastered the art yet. Quite far from it, actually. But I can tell a good crust from a bad one. Here’s an example of a good crust:
You need to have those craters which basically mean the dough is light and airy and that air bubbles have formed inside. This is what makes a good pizza crust. In my humble opinion.